Success stories

Mission:

Lead and grow the Marketing Department to ensure consistent and healthy brand growth.​

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Challenge:

ULTRAVIEW was a newcomer to the world stage, challenging industry giants -- some of whom have endured for 100+ years.

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Solution:

Create an exciting, clean aesthetic that shatters norms, enhances customer experiences, and sets a new bar for archery industry performance. 

Mission:

Enhance brand awareness, stabilize sales against marketing spend, increase revenue​

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Challenge:

Reel back previous marketing spending to establish a healthy and deliberate cadence of revenues. Ensure branding is sound and aligned with consumer expectations. 

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Solution:

We started with key marketing tenets to establish a baseline revenue mark going into the busiest time of year. Once stabilized, we enhance the brand vision, product roadmap, and digital presence in preparation for 2025.

Mission:

Rebrand and refine the brand's image and messaging to not solely be focused on cancer and cancer awareness.​

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Challenge:

Peyton's was long-established as a brand that centered its existence on cancer awareness. The price point and quality of the product, however, transcended that. The challenge was to create an all-natural, non-toxic brand but to not alienate the existing consumership.

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Solution:

Our solution was to remove "Potion" from the name, to establish a sleek, yet natural feeling motif, and to raise the prices slightly.